It arrives immediately after an officer at the Hook of Holland seaport was filmed mocking "welcome to Brexit, sir" - as he took a British truck driver's ham sandwich at the border.
Video shows an official handling one of the contraband snacks, neatly wrapped in foil, as he asks its owner: "Do you have meat on all the bread or not?"
But a border guard responded: "No, everything will be confiscated".
United Kingdom government guidance produced for drivers travelling to countries in the European Union states: "From 1 January 2021 you will not be able to bring POAO (products of an animal origin) such as those containing meat or dairy (e.g. a ham and cheese sandwich) into the EU".
Dutch officers can be heard in the footage explaining the new post-Brexit rules for drivers crossing into the European Union, which forbids bringing in certain foods that originated in the UK.More news: Shijiazhuang, China's new hotspot of COVID-19 surge
Determined to keep his packed lunch, the driver asked if he could surrender the meat and just keep the bread.
The paper goes on to refer to the Netherlands as a "drugs smugglers paradise" while commenters remind the Dutch about how the British airdropped food while they were starving towards the end of World War II.
The new Brexit rules have also hit grocery retailer Marks and Spencer, which wasn't able to stock its popular sandwiches and meals in France after Britain's official exit from the European Union on 1 January.
The EU does not permit the importation of such foods for personal consumption, and the rules are being enforced especially since Brexit became a reality at the start of this month.
"Since 1 January, you can't just bring more food from the UK", Dutch customs said in a statement.More news: F1 season to start in Bahrain after Australian Grand Prix postponed
"There are exceptions to this rule for certain quantities of powdered infant milk, infant food, special foods, or special processed pet feed".
Travellers carrying undeclared meat and dairy can be fined or be prosecuted under the rules, which warn that any such products "will be confiscated and destroyed".
The EU Commission says the rules are necessary because such products can carry diseases including swine flu and Foot and Mouth Disease into the bloc.
Its managing director for policy, Rod McKenzie, said: 'Drivers are being turned back for a variety of reasons, including not having a valid Covid test.More news: House Democrats set in motion bid to remove Trump from office