Airtel, the second largest telecom operator in India, is the first roll-out partner for Prime Video Mobile Edition, said Sameer Batra, Director, Mobile Business Development at Amazon, suggesting that the company may ink similar deals with other telecom operators in the country as it looks to expand the "reach of our service to the entire pre-paid customer base in India". There is also the Rs. 299 plan that offers Amazon Prime Video, unlimited voice calls, and 1.5GB of data (per day) for 28 days. However, Amazon's mobile-first offering will be limited for Airtel users only now.
At a recharge of ₹349 pre-paid bundle, they can get Amazon Prime membership with full Prime Video access, free fast shipping and unlimited ad-free music along with unlimited calling and 2GB per day for 28 days.More news: Walmart to create fintech startup with Ribbit Capital
Amazon is doubling down on one of the biggest strengths of Prime Video streaming service: Aggressive pricing. The Amazon Prime Video Mobile Edition will be priced at Rs 89 per month and will include all TV shows and movies content that is available on the Amazon Prime Video streaming platform as part of new bundles. Interested Airtel users can buy these plans via Airtel Thanks app or offline Airtel stores. Those looking for a plan with multi-user access and HD/UHD content along with other Prime benefits can choose from Rs 131 and Rs 349 prepaid plans.
Amazon says that India is one of the fastest growing regions anywhere in the world and have high engagement rates.
The Indian market is a highly competitive space for most global streaming services, thanks to a boatload of domestic alternatives that offer similar products at a mere fraction of the price.More news: Everton's Calvert-Lewin to miss Wolves trip with injury: Ancelotti
The low-priced bundle is being launched in partnership with Indian telco Airtel and will offer a mobile-only, single-user, SD package for INR89 (€1) per month. Buoyed by this response, we want to double-down by offering our much-loved entertainment content to an even larger base of Indian customers.
Shashwat Sharma, Chief Marketing Officer, Bharti Airtel said, "At Airtel, we are deeply passionate about delivering a differentiated experience to our customers through our Airtel Thanks program".More news: Lenovo Introduces Think Reality A3 Smart Glass, 5 Virtual Displays, Learning Report