The NHL and Adidas on Monday, Nov. 16, 2020, unveiled a "Reverse Retro" jersey for all 31 teams, a way to spark interest before the next season begins. The NHL has lagged behind its other major sports league when it comes to marketing apparel, but it is trying to catch up in a hurry. For the Devils, that meant going back to 1982 when they first moved to New Jersey.
The reveal was a relief or a disappointment for certain segments of the Bruins fans as rumors had been circulating that they might resurrect a version of their "Pooh Bear" jerserys the yellow 1990s alternates that strayed from Bruins traditions in colors, fonts and logos.More news: 'What is greatness?' Hollywood reacts to Alex Trebek's passing
Adidas worked closely with the National Hockey League and each team to design a Reverse Retro jersey "representing unique and historical moments in each club's history, while refreshing the color and design combination for an all-new presentation", according to a release. According to the team, the green is meant to pay tribute to the greenery of the Pine Barrens, the home of New Jersey's mythical devil. It's the first time since the 1996-97 season that the Penguins will have the diagonal "Pittsburgh" on their jerseys.
The league and players are still targeting a January 1 start for the 2021 season, though there's plenty of uncertainty about when and where fans might be able to attend.More news: FAA Clears Boeing 737 Max to Fly Again
The league said teams will wear the "Reverse Retro ADIZERO Authenic jerseys" in multiple games during the season in matchups of old and new rivalries.
All this started at a brainstorming session at Adidas' "Creator Farm" in Brooklyn a few years ago when Commissioner Gary Bettman and other executives got to hear about some jersey ideas.More news: New iPhone 12 display issues have caught Apple's attention