As demand for plant-based products surge, Beyond Meat is making sure it keeps its health-conscious consumers coming back.
But, its new burgers highlight an advantage plant-based protein makers have on traditional meat companies: their ability to continue to improve nutritional info.
According to the California-based food technology brand, the new vegan burgers "with different nutritional stats to fit your lifestyle preferences!" will hit USA market shelves in 2021.More news: Mourinho takes dig at global break as Doherty tests COVID positive
The new burgers are meant to offer consumers more choice and will launch nationwide early next year. The lead burger is reportedly the company's "juiciest" while still containing 35 percent less saturated fat than typical 80/20 beef (80 percent lean, 20 percent fat).
According to Beyond, despite the lower calorific values, the new burgers will retain the same savory flavor of its predecessors since it has refined the way peas, beans, oils, and grains are processed and encrusted into the final product.
Similar to the range of nutritional options of beef now available in the marketplace, the two versions are created to offer more choice for consumers.
"I am personally thrilled to introduce this new Beyond Burger platform as it speaks so clearly to what our brand and company stands for", said Ethan Brown, CEO and founder of Beyond Meat.More news: 'Wonder Woman 1984' to hit theaters and streaming on Christmas
The new Beyond Burger iterations are the latest in a pipeline of new product offerings in 2020 following Beyond Breakfast Sausage Patties, Cookout Classic™, Beyond Meatballs™, and Beyond Breakfast Sausage Links.
China, the world's top pork consumer, is increasing its focus on food security as the coronavirus outbreak has impacted the supply of meat from worldwide companies.
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