Microsoft knows that deepfake creation methods are advancing in sophistication and that detection methods still have failure rates, so it expects to fuel its technology and in the long run "look for stronger methods to maintain and certify the authenticity" of online publications.More news: U.S. trade deficit surges to highest in 12 years
Many would agree deepfake technology is both extremely interesting and potentially very unsafe. With Microsoft Video Authenticator, Microsoft aims to help news outlets and political campaigns that are involved in the democratic process. In the age of fake news and misinformation, deepfakes - i.e. AI-generated, manipulated photos, videos, or audio files - could potentially be used to confuse and mislead people.
The deepfakes detector tool works great in case of videos as it provides this percentage in real-time on each frame as the video plays. The objective of the tool is to defend democracy from threats fueled by disinformation. Called Video Authenticator, the application gives a confidence score sorts to help users identify whether the media is artificially manipulated. The tool will identify "the blending bondary of the deepfake and subtle fading or greyscale elements that might not be detectable by the human eye". The Trusted News Initiative, which includes a range of publishers and social media companies, has also agreed to engage with this technology. "However, in the short run, such as the upcoming USA election, advance detection technologies can be a useful tool to help discerning users identify deepfakes".More news: More New COVID-19 Cases in Marion County
The pandemic and upcoming USA presidential election have made misinformation even more unsafe than usual. The first is a tool built into Microsoft Azure that enables a content producer to add digital hashes and certificates to a piece of content. Those labels will be included in the content's metadata, and a reader, which will exist as a browser extension, will check that the certificates match the hashes.
A number of media companies, including the BBC, Radio-Canada, and the New York Times, will test the authentication technology.More news: Samsung Introduces The Premiere: The First 4K HDR10 + Certified Projector
The company said it has collaborated with San Francisco-based AI Foundation to make the tool available for media organisations, political campaigns, and several others.