Analysts had predicted Q3 iPhone revenue would come in at just $22 billion. That's been clear from Apple's iPad and iPhone strategy for some time - and now it hopes to bring the same benefits to the Mac.
Considering the fact that we're nearing the September launch window market by IFA Berlin and new iPhone releases, it's natural to see the Apple smartphones taking the headlines quite often. However, we also know there will be new Intel Macs this year and probably beyond it.
The delay to the iPhone 12 release was announced during Apple's latest earnings call, in which the company announced positive news for the third quarter this year.More news: France sinks deeper into recession, with 14% GDP hit in 2Q
The Cupertino, California-based technology giant didn't provide guidance again due to the ongoing impact of Covid-19.
According to Apple, its global sales - outside the U.S. market - accounted for almost 60 per cent of the company's total third-quarter revenue. While the $13.2 billion it raked in represents a strong increase over the $11.5 billion in the year-ago quarter (before most of the new services launched), that figure is lower than last quarter's $13.4 billion.
Starting with the iPhone, which saw a decrease in sales last quarter, Apple revealed revenue for that product category grew by two percent during the third quarter.More news: New Saline County COVID-19 Cases
It gained more number of consumers in Europe that has been a stronghold for the company in the past. "We're making the decision store by store county by county depending upon local conditions" Cook said. The virus has also paused production of Apple TV+ shows shot in Los Angeles, the CEO added.
Quarterly profit rang in at $11.25 billion for the quarter, or $2.58 per diluted share.
Mac earnings rose to $7.1 billion from $5.8 billion, although iPad earnings improved to $6.6 billion from $5 billion. That beat Wall Street predictions of $6.1 billion. Most users are likely downloading new programs (both business-related and educational) from the App Store, and also using FaceTime and iMessage to remotely stay in touch with family and friends.More news: COVID-19: India moving to Unlock 3