All orders will carry a unique OTP which needs to be provided by the customer at the time of delivery. "This is particularly relevant in present times as they stay home safe", an Amazon spokesperson told TNM. While Amazon Food has been made available in Bangalore initially, Amazon hasn't commented when and if it will launch in other parts of the country. "We are adhering to the highest standards of safety to ensure our customers remain safe while having a delightful experience", the spokesperson added.
Sending a strong signal to Zomato and Swiggy who have been severely hit by Covid-19, ecommerce giant Amazon with deep pockets has entered the vast online food delivery market in India, with launching Amazon Food at select pin codes in Bengaluru. These include outlets like Box8, Chai point, Chaayos, Faasos, Mad Over Donuts as well as restaurants from hotel chains like Radisson and Marriott (Shao, Melange and M Cafe among others).
Experts, however, said Amazon's move into the food delivery space would help it target an even bigger share of the customer wallet if this becomes pan-Indian. It also said about 61 per cent were reluctant to spend on eating out. The news comes merely a few days after both companies laid off thousands of employees amid the coronavirus pandemic.More news: India central bank pledges more easing as economy set to shrink
The entry of Amazon into food delivery in India expands its portfolio of services which ranges from the horizontal marketplace, digital payment, media, and now, food delivery.
Reports surfaced past year amid Zomato-Swiggy merger talks that Amazon was gearing up to launch its own online food delivery division to compete with food delivery apps in the Indian market.
Online delivery order shall be received from 7 am to 1 pm and delivery ensured till 6 pm.More news: Nick Cordero’s Wife Amanda Kloots Says Recovery Is Going ‘A Little Downhill’
According to Prabhu Ram, Head-Industry Intelligence Group (IIG), CMR, the food delivery business is no longer a two-horse race and is increasingly witnessing cut-throat competition.
Anand Lunia, a VC at India Quotient, said earlier this year that the food delivery firms have little choice but to keep subsidizing the cost of food items on their platform, as otherwise most of their customers can't afford them.
Swiggy said it has obtained necessary approvals from the Jharkhand government for the service.More news: Artem Chigvintsev Looks at a $1 Million Ring for Nikki Bella