The Pick for Britain website was launched in partnership with the industry to help match work opportunities with job seekers and aims to fill vacant positions on farms throughout the harvest period.
'Over the final couple of months, we now have been working with business on a plan to help and assist folks taking second jobs, significantly those that are furloughed.
Prince Charles has divided people after urging furloughed workers to pick fruit and veg. "We believe that those that are furloughed may be getting to the point that they want to lend a hand and play their part, and they may be wanting to get out and supplement their income with an additional job".More news: India central bank pledges more easing as economy set to shrink
United Kingdom farmers have so far struggled to recruit Brits to help pick fruit and veg, raising fears about thousands of tonnes of food going to waste in fields.
Charles backed the Government's initiative to bring United Kingdom workers and farmers together to ensure crops are not left to rot in the ground during the coronavirus outbreak.
In the video, recorded in the vegetable garden of his Scottish home, the heir to the throne says: "Food does not happen by magic, it all begins with our remarkable farmers and growers".
"I do not doubt that the work will be unglamorous and, at times, challenging".More news: Nick Cordero’s Wife Amanda Kloots Says Recovery Is Going ‘A Little Downhill’
"We source so much homegrown produce during the United Kingdom season, that we absolutely need to ensure it's picked, but it's also vital for the livelihoods of United Kingdom farmers and growers across the industry that the country's fruit and vegetables aren't left to rot". "If the last few weeks have proved anything, it's that food is valued and precious, and it can not be taken for granted".
He likened the "very important" mission to the Women's Land Army, which helped enhance Britain's meals manufacturing throughout the Second World War.
He explained that thousands of people will be required to bring in crops over the coming months, and although it will be a "hard graft", it will stop the produce going to waste.
Charles explained he was sharing the message in support of the Pick for Britain campaign. But it's of the utmost significance and, on the peak of this global pandemic, you may be making an important contribution to the nationwide effort.More news: Hydroxychloroquine: Why is the United Kingdom bulk-buying Trump's favourite drug?
"So, I can only urge you to 'Pick for Britain'".