NASCAR's much-anticipated U.S. return garnered an average of 6.32m viewers on the FOX broadcast network, an increase of 38 per cent from the competition's previous race more than two months ago, according to data from Nielsen Media Research.The impressive domestic viewing figures of NASCAR's Real Heroes 400 at Darlington Raceway highlighted how fans have missed live sporting events in the country.
NASCAR will be back at Darlington Raceway, the iconic SC oval known as the "Track Too Tough to Tame" on Tuesday for an Xfinity Series race while Harvick will try to make two wins in row on Wednesday when the super speedway hosts its second Cup race in four days.More news: Prince Charles calls for 'army of people' to help pick crops
NASCAR has also moved up the start of Wednesday night's Toyota 500k Cup Series to 6 p.m. ET.
The forecast for Tuesday and Wednesday does not look good, however. FOX's telecast drew 6.32 million viewers, a 38 percent jump from the last Cup race in March. Wednesday's race at Darlington is scheduled for 228 laps, meaning it'll need to run at least 114 laps to be deemed official.More news: Samsung Galaxy Note 20 renders suggest new S-Pen placement
The race was won by Kevin Harvick, who admitted it was a freakish feeling to cross the winning line and be greeted by total silence from the stands, which are usually packed with crowds of more than 100,000 fans.
The "Heroes" race aired with no fans in the stands - in keeping with COVID-19 promised restrictions of live sports leagues/programmers for the return of sports to TV. The race was held without fans in attendance and featured strict NASCAR safety protocols that included health screenings and team attendance limits.More news: Nick Cordero’s Wife Amanda Kloots Says Recovery Is Going ‘A Little Downhill’