The social media giant, however, is making an even bigger push into online shopping with the launch of Facebook Shops today. "We're also investing in features across our apps like Instagram Shop, live shopping, and more that will be integrated with Facebook Shops to help customers discover products they're interested in and make purchasing easier", Facebook added. This summer, it said, it will launch Instagram Shop, trying to get more online retail power from the Facebook-owned social network that focuses on photos and other images, and which tends to skew younger than does Facebook.
It's also worth remembering that the pandemic's economic fallout is already hurting and killing off many small businesses - businesses that post and advertise on Facebook.
After all, the pandemic has probably made consumers even more likely to treat Facebook and Instagram profiles as the go-to source of information on local restaurants and stores - if your favorite store has changed their hours, or switched to online delivery/curbside pickup, they've nearly certainly posted about it on Facebook or Instagram. Two years later, Instagram started working on an autonomous shopping app, which was later postponed, and last year Instagram added an in-app checkpoint. A storefront on the platform will set business owners back $29 per-month - compared to free with Facebook Shops.More news: Osaka named richest female athlete in the world
"Facebook has always been about connecting you to what you love", said the company in a statement.
Zuckerberg said that Facebook Shops will eventually include augmented reality, allowing customers to try items on from home.
Since it will let businesses use all the available Facebook platforms to display and sell their products, Zuckerberg said, "It's one simple and consistent experience across this family of apps, which means it is easier for people". Soon, sellers, brands, and creators will be able to tag products from their Facebook Shop or catalog before going live and have those products shown at the bottom of the video.More news: Khashoggi sons' pardon is step towards killers' release, says United Nations investigator
Users can message businesses via Facebook's messaging apps - WhatsApp, Messenger and Instagram Direct - to ask questions or get support. And for every one of those 160 million there are people earning livelihoods and customers using products or services.
Facebook Shops will tie at least some of those efforts together, enabling businesses to set up a single online store accessible via both Facebook and Instagram. The company, however, is planning to bring it to WhatsApp, Messenger, and Instagram Direct in the near future.
"I am hopeful that it is going to play some role in helping small businesses get through this period and thrive longer term", Mark Zuckerberg, chief executive officer of Facebook, said.More news: Palestinians Stop Sharing Intelligence With CIA Over West Bank Land Grab Plans
"You'll be able to easily see and keep track of your points and rewards".