SXSW may have been cancelled this year, but Amazon Prime believes all movies should be accessible. They are however, disclosing that they plan to make all the features from SXSW free and accessible to everyone.
Amazon will display the films during a 10-day virtual festival likely to come in late April; it will be outside the Prime Video paywall and free to US viewers. All that one needs is a free Amazon account. Those who were taking part in the festival this year will be invited to opt-in to the online version, the announcement said Thursday.
We're honored to be able to provide a space for the SXSW filmmakers to share their hard work and passion with audiences for the first time.More news: Disney Lays Off Non-Union Theme Park Workers, Maintains Health Care Benefits
The film festival idea came after the city of Austin canceled SXSW due to concerns over COVID-19.
The launch date is yet to be announced, but SXSW and Prime Video are aiming to hold the 10-day online event in late April.
"We're inspired by the adaptability and resilience of the film community as it searches for creative solutions in this unprecedented crisis", Pierson said in a statement.More news: Mobile US To Offer One Year Of Quibi Free
But for the filmmakers that do join in, the digital platform could offer a measure of solace for their missed SXSW premiere, and all the promotional benefit that a major festival entails.
Filmmakers who choose to participate will receive a screening fee for streaming their film over the 10-day period. Covering movies, music, tech and gaming, it takes over downtown Austin with almost 100,000 participants.
According to the portal, the SXSW streaming is likely to take place later this month.More news: OnePlus CEO confirms key specs of upcoming OnePlus 8 series phones
It is stressed that this is expected to be a one-time thing, but Amazon is open to possibly teaming with other canceled festivals for similar online offerings. More details will be given when updates arrive. This news comes to us via the official SXSW.com website.