Streaming and internet companies such as Amazon, Netflix, Hotstar, Youtube, Instagram, and Facebook will reduce the quality of content on their platforms to ease internet traffic and free up the network as more and more people, now at home due to coronavirus restrictions and national lockdown, consume the services. "Given the global nature of this crisis, we will expand that change globally starting today", a Google spokesperson said.
It was unanimously agreed that as an exceptional measure, all companies will immediately adopt measures, including temporarily defaulting HD and ultra-HD streaming to SD content or offering only SD content, at bitrates no higher than 480p on cellular networks, they said.More news: Coronavirus: Obama joins Stephen Curry's talk with Dr. Fauci
"We continue to work closely with governments and network operators around the globe to do our part to minimise stress on the system during this unprecedented situation". YouTube also said that it actually hasn't seen much of an increase in peak usage: Instead, use of the service at home has broadened across more hours. That in no way poses any risk of bringing a internet network down to its knees, but they say they are still taking this action globally to minimize stress on the systems.
The moves come as India has enforced lockdowns across several cities to stem the spread of the coronavirus. Therefore, customers will not be able to stream HD content (films or TV shows) on platforms like Hotstar, Netflix, Amazon Prime Video or TikTok.
Facebook, meanwhile, said it will temporarily reduce bit rates, or cut picture quality, for videos on Facebook and Instagram in India, the company's biggest market by number of users.More news: Benny Gantz elected Israeli speaker, signalling deal with Netanyahu
The streaming giant assured that there will be minimal to no difference in video quality while streaming following this move citing the example of Europe.
Telecom industry body Cellular Operators Association of India (COAI) has urged mobile consumers to use data networks responsibly, so critical services can run smoothly on communications infrastructure.More news: 65-year-old man dies of COVID-19 in Kashmir