Google encouraged web developers at the time to migrate their Chrome apps to the web and, if not possible, to convert them into Chrome extensions or use platforms such as Electron or NW.js. It also made ideal sense in light of Chrome OS which did need an ecosystem of native-feeling web apps. In developing new standards and a new web ecosystem, the company says it will work with publishers, developers and advertisers to help build "a more trustworthy and sustainable web together".
In a blog post Tuesday, Chrome's director of engineering, Justin Schuh, said the company intends to phase out support for third-party cookies "within two years". Most applications and services have a similar interface on web and some even take a step further by offering Progressive Web Apps that deliver an app-like experience right within your browser. Later this year, no new submission will be accepted in the Chrome Web Store, and by the middle of the year Chrome Apps on Windows, macOS and Linux will no longer be supported.More news: Jeffrey Epstein accused of trafficking girls as young as 11 in suit
A Google spokesperson told CNN Business that Chrome calls on the entire ecosystem to engage with its proposals, reiterating that it will only phase out third-party cookies once the needs of users, advertisers and publishers are met. Google also relies on third-party cookies for ads it serves on other sites, which would be affected if Chrome were to stop supporting them, the spokesperson added.
Things will happen more slowly for Chrome OS given how much it has depended on Chrome Apps. Developers will be able to update existing Chrome Apps through June 2022.
However, now, the company appears ready to finish the incomplete task, which it says will see Chrome apps depart not only from Windows, Linux, and macOS but Chrome OS too.More news: Prithvi Shaw Available For Selection For All Formats Of The Game: BCCI
Of course, Google closing off a way for advertisers to make money in this fashion could end up sparking antitrust concerns, since Google's Chrome browser is the most popular in the world - with a almost 70% worldwide market share, according to a recent analysis from Statista.
On Chrome OS, support continues until June 2021, extended to June 2022 for Chrome Enterprise and Chrome Education.
June 2021: End assistance for NaCl, PNaCl, and also PPAPI APIs.More news: Trailer for the last episodes of "BoJack Horseman": Season 6, Part 2