This week, the fast-food chain announced the launch of "Real Meals", a line of mood-inspired meals that are meant to recognize that "No one is happy all the time".
Mood boxes include the Pissed, Blue, Salty, YAAAS and DGAF meals. They all come with a Whopper, fries and a drink. However, while the new Unhappy Meals look like a direct dig at the Happy Meal, it's something far better than that. "With the pervasive nature of social media, there is so much pressure to appear happy and flawless".
I, as someone who also has mental health struggles, think that Burger King is trying to raise awareness and shine a spotlight on a topic that has otherwise been completely avoided and deemed taboo in public situations.
It's not the first time Burger King has trolled McDonald's.More news: Kushner: Mideast plan won't say 'two states'
No one is happy all the time.
The company reports in a news release that it partnered with Mental Health America on launching this campaign during Mental Health Awareness Month.
Burger King wants you to have it your way-no matter your mood.
"A natural extension of encouraging people to "be their way" is encouraging them to 'feel their way, '" Burger King said in a statement.More news: Champions League: Barcelona suffer injury blow ahead of Liverpool clash
The meals are now available in select restaurants in New York City, Los Angeles, Seattle, Austin and Miami.
The fast food brand has a history of flashy stunts.
McDonald's did not immediately respond to a request for comment about the latest Burger King stunt.More news: Adam Sandler pays tribute to Chris Farley on 'SNL'