Enterprise Holdings, which owns and operates auto rental agencies Alamo, Enterprise and National, announced via tweets Friday from each brand's account that by March 26 it would sever its NRA member discount program.
Vague at first wanted the deal, but "morally resolute" colleagues brought the team "to a firm 'no, ' because of the assault-weapons issue", Vague said.
Delta and United are ending the discounted rate for members of the National Rifle Association, the airline companies said.More news: Broward County Sheriff's office investigating other deputies' actions during school shooting
A spokesperson for moving van lines Allied and North American, which are both owned by Sirva, said Friday that the brands "no longer have an affiliate relationship with the NRA effective immediately".
According to ThinkProgress, companies including Vinesse Wines, which operates the "official wine club of the NRA", and HotelPlanner.com, which gives members access to an exclusive hotel booking website, have yet to end their relationships with the NRA.
They have taken to social media to urge peers to hold a National School Walkout on March 14 and converge on Washington ten days later for the "March For Our Lives".
A handful of companies have ended discount programs with the NRA.
The company, which provides cybersecurity solutions worldwide, had been offering discounts on Norton anti-virus and malware protection, cutting prices on its premium package from $110 to $48 for NRA members.
To gun rights groups, Hogg and his friends are being used by gun-control organizations to seek the same gun ban proposals that failed after mass shootings including the 2012 massacre at Sandy Hook Elementary School in CT.More news: Industrial Wireless Sensors Sales Market Trends 2018 to 2025
None of the companies gave details about why or when they made a decision to cut ties with the NRA, but the news comes as the hashtag #BoycottNRA has circulated widely on social media. Loesch blamed a flawed system for letting people who shouldn't be able to buy guns slip through the cracks.
The group has resisted calls for stricter gun control after a gunman killed 17 people at a Florida high school this month.
Three major companies - Enterprise Holdings, First National Bank of Omaha, and the cybersecurity giant Symantec - have ended co-branding partnerships with the National Rifle Association as a #BoycottNRA social media movement picks up steam.
Hotel chain Wyndham Worldwide (WYN) told CNBC it ended its relationship with the NRA late a year ago.
The NRA, which claims five million members, did not respond to a request for comment about the effect of the boycott.More news: Americans beat Canada in curling, too; will play for gold medal