The draft hat was stylized to feature green Vegas-style neon colors instead of the proper team colors, and the logo was elongated in a way that made the ram's horn look more like a lightning bolt - which happens to be the primary symbol of the crosstown Los Angeles Chargers, who will share SoFi Stadium with the Rams.
When the original logo was leaked, it led to much ridicule from the internet as many criticized the design, colors and the fact that the Rams' horns look like a "C" which obviously led to confusion and comparisons between the Rams and the Los Angeles Chargers. A few fans noticed that the new Rams logo looks awfully similar to the logo of Division II college Angelo State University.More news: Queen Elizabeth wants to ease tensions between Harry, Meghan and royal family
The Rams' road to rebranding took many turns.
Angelo State - its mascot is also the Rams - has almost the same colorations as the Los Angeles Rams and makes use of a comparable multi-coloured horn sample on the end of the emblem text. "There is also a different subset of fans that liked blue and white, so we have also included white as our third color because it does play a part in our history". Well, here's a completely new diversion to debate: the Rams logo.More news: The Mandalorian: Michael Biehn To Play A Bounty Hunter
The Rams were caught off guard by the leak, said they turned down the design of the cap multiple times, and ultimately were disappointed the specialty hat was the first piece of rebranded merchandise seen by fans. The Rams used a blue-and-white color scheme in their uniforms and logos from 1964 until 1973, when owner Carroll Rosenbloom brought back gold. The Rams also scrapped the logo that their $5 billion stadium is going to be shaped like.
A new era of Los Angeles Rams football has arrived.More news: Vikings agree to terms with WR Sharpe and DL Zettel