With the American stock vehicle racing series shut down indefinitely because of Covid-19, FOX NASCAR iRACING on FS1 helped fill the live sports void.
The next race of the virtual series is scheduled for 1 p.m. this Sunday, March 29 at the virtual Texas Motor Speedway.
The numbers were way down from the over 4.5 million viewers the last three NASCAR races before the hiatus had, but were more than enough to make it the highest-rated televised esports event ever. "We have learned so much in a relatively short period of time and we are excited to expand coverage of this brand new NASCAR esports series to an even wider audience". The simulated races will be simulcast on FOX, FS1 and the FOX Sports app, with a schedule that mirrors the actual NASCAR Cup Series and lasts until November 1.More news: Watch Crazy Trailer for Solar Opposites from Rick and Morty's Justin Roiland
"The response on social media to last Sunday's race has been incredible", said four-time NASCAR Cup Series champion Jeff Gordon, who is an announcer for Fox NASCAR.
Elliott's started in the 20th position, due to an attempted 'virtual burnout.' Before the race began, Elliott picked lunch up at Hooters, who sponsored his would-have-been truck for the Gander Outdoor Truck and RV Series race last weekend in Atlanta.
NASCAR informed its staff Tuesday that pay cuts will be imposed across the company until the series returns to racing. "It brought a bit of normalcy to the weekend and I can't wait to call action on Sunday in Texas".More news: Istanbul prosecutor prepares to indict 20 suspects over Khashoggi killing
"We are overwhelmed by the positive comments and encouragement sent by industry stakeholders, drivers, partners, the media and most importantly, our fans", said Tim Clark, senior vice president and chief digital officer, NASCAR.
ENASCAR iRacing Pro invitational Series, which was won by three-time Daytona 500 victor Denny Hamlin, will continue to utilise the racing brand's vast array of racers from various competitions including the NASCAR CUP SERIES, NASCAR XFINITY SERIES, NASCAR GANDER RV & OUTDOORS TRUCK SERIES, among others. "We are trying to minimize expenses until we can get back to doing what we do best - holding great race events for our fans". We are committed to running these eNASCAR iRacing events for as long as it takes. "Providing a platform for our fans to watch and engage with their favourite drivers is our number one priority".More news: Vikings agree to terms with WR Sharpe and DL Zettel