Ericsson is the second major company to announce its withdrawal due to health concerns, after LG earlier this week. "In a statement on Friday, it said Ericsson's move will have "some impact on our presence at this time and will potentially have further impact".
GSMA, the organization that runs the CMM, has implemented a series of measures to control the risks posed by the disease, including a no handshake policy. The cost of putting up and running a stand running into millions of dollars, according to people who have worked at the event in past years.
With the fast spread of the Novel Coronavirus revealing no indicators of reducing, the sector spectators has actually additionally advised that might quickly do the same.
"They would say it's expensive but it's the best investment they could make in meeting customers and filling the sales pipeline for the year", said one PR executive.More news: Man City To Appeal Two-Season UEFA Ban
For the moment, the GSMA has issued a statement regarding Ericsson's decision.
Microsoft said its plans to participate remain unchanged - for now.
"The safety of our employees is a top priority and we will evaluate the situation and adjust plans as necessary", the company said.More news: Bouwmeester 'doing very well' day after collapsing in Blues game
However, LG said it will be canceled to "eliminate the risk of exposing hundreds of LG employees to global travel, which has already become more restrictive as the virus continues to spread across borders".
Reports had LG and ZTE skipping the event but the Chinese smartphone company has clarified that it will be there.
Chinese-based ZTE has made a decision to cancel its Devices Press conference scheduled on February 25, although it is still planning on attending the event. Best practice - which ZTE is following - suggests that those staff attending MWC (and particularly those from mainland China) should be travelling to Europe two weeks ahead of the conference and self-quarantining for that period to ensure they're healthy and well when the conference begins.
The foundation started by the Microsoft co-founder and his wife committed $10 million in emergency funds and corresponding support.More news: Coronavirus: Woman diagnosed in London went to A&E in an Uber
NVIDIA was going to pitch in new developments in artificial intelligence and AI. Pinault is the chairman of the Kering Group.