If Sony were to make a profit on each console sold, the cost of the PS5 would be enormous - $699 in Australian terms, or even higher factoring in expenses from shipping and distribution. Where PlayStation 5 lands depends more on how ruthless Sony wants to be to combat its rivals. However, according to people with knowledge of the matter, Sony is "taking a wait-and-see approach" with the PlayStation 5. Consoles are regularly sold for little profit - and sometimes at a small loss. The site indicates that the manufacturing costs of the new PlayStation are now around 450 dollars per unit, which puts the Japanese giant in difficulty, which has yet to announce the price of its new console. Sony Chief Executive Officer Kenichiro Yoshida argues that one should judge business by active users over hardware sales. They will be used for the RAM of the console and its SSD storage.
Typically, companies would spend less than a dollar, but Sony opted to lavish more on making sure heat dissipation from the powerful chips housed inside the console isn't an issue.More news: Mysterious Radio Signal From Space Is Repeating Every 16 Days
The coronavirus outbreak has reportedly had no impact so far on preparation for PlayStation 5 production, Sony Interactive Entertainment has apparently yet to decide how many units it will make in the first year.
As Sony one again enters a new generation after having dominated the previous one, the platform holder finds itself in a delicate position when it comes to pricing - one source said the Xbox retail price will be a deciding factor.
According to Bloomberg, Sony is planning a new bit of VR kit, with a release date set just after the PS5 launches. That's a question that we simply won't know the answer to until Sony slaps a price point on its next-gen machine, but an interesting new rumour suggests that the console could end up being more expensive than initially planned.More news: Johnson reshuffles cabinet ahead of European Union deal
The Bloomberg report also includes the nice nugget that a "new version of the PlayStation VR" headset would be released "after the PlayStation 5" was released.
Microsoft is widely expected to hold that information back until the E3 gaming expo in Los Angeles in June. The company held that meeting in late May a year ago.More news: Apple Might Launch AirPods Pro Lite Wireless Earbuds This Year