Content of this sort is not covered by Facebook's political advertising rules, as the company pointed out that Facebook does not receive payment for branded content on its platform, and the social network's ad-targeting capabilities are not in play.
Facebook makes no money from such posts and does not consider them advertising.
"We're allowing US-based political candidates to work with creators to run this content, provided the political candidates are authorised and the creators disclose any paid partnerships through our branded content tools". "We're allowing USA -based political candidates to work with creators to run this content".
Perhaps one of the most disconcerting traits of this unprecedented initiative is that there's no way to gauge just how many of these accounts accepted money from Bloomberg's campaign, and how many have parodied the format of being sponsored by Bloomberg and turned that into a meme itself.
The company said on Friday it would require political candidates running sponsored content campaigns to be "authorized", which means they must go through an ID verification process.More news: Man City To Appeal Two-Season UEFA Ban
Bloomberg's campaign is offering social media influencers a fixed $150 fee to create content that "tells us why Mike Bloomberg is the electable candidate who can rise above the fray, work across the aisle so ALL Americans feel heard & respected,"The Daily Beast reported last week".
Form for signing up for free newsletter. Different versions of the sponsored posts from the Bloomberg campaign ran on more than a dozen influential Instagram accounts, each of which have millions of followers.
The ad library publicly catalogs political ads and allows other campaigns, journalists and watchdog groups to view the type of messages pushed by politicians.
Earlier this week, it was revealed that Mr Bloomberg had been paying influencers to post memes about him on Instagram.
Trump voiced support for stop-and-frisk during his 2016 campaign, stating it worked "incredibly well" in NY, though at the time made no distinction between the policy under Giuliani as compared to Bloomberg.More news: Bieber Gave Jimmy Fallon The Most Hilarious Canadian Hockey Lesson
One depicted him asking an influencer: "Can you make a viral meme to let the younger demographic know I'm the cool candidate?"
F (asterisk)(asterisk)(asterisk) Jerry's account then replied, "Ooof that will cost like a billion dollars".
On Thursday Mr Trump repeated his "Mini Mike" tweets, taking aim at Mr Bloomberg's height and repeating a claim denied by his campaign that he requested a stool for the next debate.
"Mike Bloomberg 2020 has teamed up with social creators to collaborate with the campaign, including the meme world", Bloomberg campaign spokeswoman Sabrina Singh said in a statement.
Mount Rainier, Maryland, Mayor Malinda Miles and Birmingham, Alabama, Mayor William Bell are the two other mayors that bring Bloomberg's mayoral endorsements to 111, according to the campaign.More news: China says 6 health workers died from virus, 1716 infected