On Wednesday, his company posted a vague blog post that said Essential has "no clear path" to deliver its next planned product.
"Our vision was to invent a mobile computing paradigm that more seamlessly integrated with people's lifestyle needs".More news: Five California evacuees test negative for coronavirus, return to Travis quarantine
"But the team at Essential explains that there is "no clear path to deliver [Project GEM] to customers".
Essential will shut down operations, leaving a slew of Essential Phone users with a final February security update and its Gem phone concept, which it had been working on for some time.
Rubin was a co-founder of Android, which Google bought in 2005.More news: What they're saying: Judge blesses T-Mobile-Sprint deal
The company also was forced to face controversy over Rubin's departure from Google, after he reportedly received an exit package worth $90 million as he faced allegations of sexual misconduct. But his attempts to make a comeback appear to have lost steam, despite Essential raising $330 million in venture capital funding, according to Crunchbase.
Still, the smartphone showed off by Rubin earlier (Project GEM) didn't really look practical to me - and perhaps investors felt the same way.
As a parting gift, Essential's closure-announcing blog post includes a slew of professional videos showing off the Gem so far - which seems like a finalized design with apps, services, camera, and voice control all optimized for the tall-yet-narrow format. Despite the hype, the Essential PH-1 failed to pick up. Essential stated, "For developer fans, a prebuilt of our vendor image and everything else needed to keep hacking on PH-1 will be hosted on our github".More news: Virus death toll surges as China changes count method
Essential Products announced today that the company is discontinuing operations and shutting down. Newton Mail will be available through April 30, 2020.