Amazon's domination of the US smart speaker market will continue through 2020 and 2021, as it holds onto a 70 percent share, over double that of second-place Google. "By comparison, 31.7% of smart speaker users will turn to Google-branded devices, and 18.4% will use other smart speaker brands, including the Apple HomePod, Harmon Kardon Invoke and Sonos One", wrote He, noting that the total adds up to more than 100% due to multiple-speaker ownership.
Even though Amazon wasn't first-to-market with a voice assistant, it had first-mover advantage in smart speakers with its U.S. introduction of the Echo and built-in voice assistant Alexa in late 2014.
Growth in the use of smart speakers in the United States will slow in coming years, eMarketer report's findings, but the number of users will continue to increase as Alexa, Siri and other voice assistant to expand beyond just the house, and into the auto and smart home appliances. All of these things however have still not amounted to HomePod making much of a dent against the real powerhouses in the smart home speaker market: Amazon and Google.More news: Death toll from virus rises to 1,110 in China
The company also said it anticipates the amount of all US smart speaker consumers to continue to grow during the upcoming several decades, but growth will slowdown.
Amazon has consistently release features that make it Echo Alexa-enabled devices and others that are more intuitive, eMarketer said. This makes Echo speakers less competitive outside of the US. Because it supports fewer languages other than English than other speakers like Google Home, so that is an area where Apple could venture into the smart speaker market.
Why is Amazon echo still the most dominant one? Amazon does not have the same advantage in non-US markets. UU.More news: Realme C3: 3 Reasons to Buy & 2 Reasons Not to Buy
That does not automatically mean those users are not using voice supporters, however.
"We estimate that there will be 83.1 million smart speaker users this year, representing year-over-year growth of 13.7 per cent".
"Smart speakers were designed as entry-level devices to get more people used to voice-controlled technology", Petrock said. The good news is the current pricing of the Ring products matches last year's Blac Friday and Cyber Monday discounted price. And let's not forget that both Google and Apple provide smartphone assistants - Google Assistant and Siri, respectively - who is use numbers dwarf Echo adoption.More news: EPL: Unai Emery names four Arsenal players that cost him the job