Apple Inc.is officially returning to the Las Vegas CES technology conference for the first time in decades to discuss its stance on consumer privacy - rather than pitch a new hardware product. The company's Senior Director of Global Privacy, Jane Horvath, is due to speak at a roundtable where she and her peers will share their beliefs on what customers want for privacy protections. Jane Horvath, Apple's senior director of privacy, will be attending a "Chief Privacy Officer Roundtable" alongside privacy executives from Facebook, Procter & Gamble, and the FTC. How do companies build privacy at scale? Last year, the banner "What happens on your iPhone, stays on your iPhone" Apple appeared outside the CES showrooms, appearing in view of the manifestations of the main rival Google. Will regulation be a fragmented patchwork?More news: Fresh Express brand Sunflower Crisp Chopped Kit recalled due to E. coli
Apple has had an unofficial effect on CES in the 28 years since its last formal appearance.
Apple hasn't had an official presence at CES since the Newton's debut in 1992, but it's about to come back.in a very modest way.More news: Google Maps' new Incognito mode comes to iOS
At CES 2019 earlier this year, Apple met privately with members of the technical press to demonstrate upcoming HomeKit technology.
Despite its supposed focus on privacy, Apple had several problems to face throughout the year, including problems with the security of its FaceTime Audio service, user recordings made by Siri devices, including HomePods and Apple Watches, and the apparent government Chinese piracy of Uighur Muslims. Samsung Electronics Co. and LG Electronics Inc. also touted Apple launching video streaming directly on third-party TVs.More news: Pep Guardiola admits Manchester City struggling to compete with top teams