The most-complained about advert of 2019 so far is by GoCompare, which shows a male opera singer being hit by a vehicle. Droga5's first work since it picked up the account, the ad has so far brought in a whopping 336 complaints from concerned viewers who felt it trivialized vehicle crashes. A Deliveroo spokesman mentioned the advert highlighted the vary of meals out there by means of the app. KFC was additionally censured by the ASA - for a printed advert that includes the phrase: "What the Cluck?!" The advertiser withdrew the poster, and the ASA took no further action. The watchdog said it was "unusual" to receive so many complaints. And what makes it particularly interesting is that it received unusually high numbers for a spot that was misleading, rather than purely provocative.
An advert featuring a woman diving into a Deliveroo delivery bag to retrieve multiple food orders has been banned.
During the distribution of the meals the woman calls out restaurant names and type of food: KFC, Wagamama, Pizza Express, Burger King, and others. After handing out the final delivery, our leading lady dives headfirst into the bag.More news: Ghana's Jeffery Schlupp Scores Again As Crystal Palace Pip Bournemouth
As this happened, on-screen text stated "geographical restrictions apply" and "separate orders must be made for each restaurant".
Although the ASA noted that there was on-screen text to clarify the nature of Deliveroo's service, the regulator concluded: "The overall impression [was] that customers could order food from different restaurants to be delivered together". We considered consumers would not assume that a separate delivery charge applied for each restaurant ordered from.
Since launching, the spot gave rise to 300 complaints, that challenged whether the TV spot was misleading.More news: New Zealand spinner Jeetan Patel links with England team as coach
In response to the onslaught of criticism, Deliveroo has stressed that their ad was clearly not supposed to represent an ordinary household situation and that the "magic bag" obviously held many more meals than could possibly be contained within an ordinary vessel. It said this was reinforced when the lady jumps into the Deliveroo bag and disappears.
The company said this modified into illustrated by the "magic score" the mom disappeared into, which "drew on the conventional pulling-a-rabbit-from-a-hat magic trick".
However, the viewers complained that they had to place a different order for each restaurant and different delivery fee. Therefore, according to ASA the Deliveroo ad breaches code rules and thus it shall not be broadcasted in the current form.More news: Halo: Reach will support mods for its single-player campaign