While we'll need to take Google's word on the last part, this isn't the first that the way in which the company collects and handles data will come under scrutiny.More news: Robot vacuum deal: Save 40% on the Roomba 670 at Walmart
This follows numerous issues with the internet giant, including a fine issued by the commission in March for €1.49bn, which was given to Google for policies that blocked rival advertisers on its service between 2006 and 2016. In the last three years, Google has been fined a total of $9 billion by the European Union (8.2 billion Euros).
Antitrust regulators for the European Commission are conducting an investigation of Google's data-collection practices - an action that suggests the EU isn't convinced that its recent record fine on the search giant had the desired effect. Another question asked whether Google and the companies were subjected to contractual terms that prohibit or limit the use of the data. She demanded a change in business practices of Google.More news: Jaguars QB Gardner Minshew to start vs. Chargers
Google says that all its data is used to improve services and that users can download, read, and delete their data whenever they want, so you know... like... get over it.
Google said its measures had proved effective and were sending traffic to third-party merchants.More news: YouTube changes rules on violent game content to match movies and TV
Regulators in the U.S. and the EU are now looking into how tech giants use and monetize data, so we will likely see other large tech companies being investigated in the same way that the European Commission is planning to do with Google. The company further stated that it gives complete control of data to the people and will continue to participate in the discussions with the Commission and others for the benefit of the industry. Google competitors (e.g., Oracle) have also complained that Google has the ability to capture and combine data from many of its properties for a more holistic view of consumers and their behavior - providing an potentially unfair competitive advantage.