"However, Apple engineers said that they actually began noticing how the search algorithm was" packing results with Apple apps" and claim that they had begun addressing the issue several months ago - prior to the reports from the Journal and the Times.
Apple apps topped the App Store for at least 700 search terms, as suggested by the NY Times' analysis of six years of search results accumulated by app analytics company Sensor Tower. Spotify was one of them, and it filed a complaint with European regulators in March in an effort to put a stop to Apple's "unfair" App Store practices.More news: In US Open final, Nadal seeks 19th major, Medvedev eyes 1st
Apple has altered the search algorithm for the iOS app store. Searching for "music" would show Clips and iTunes Remote above popular music apps like Spotify and Pandora. The odds that Apple intentionally chose its apps to rank first is highly unlikely. By the end of 2018, Apple Music remained No. 1, while Spotify dropped to No. 23. However, the list doesn't have 14 of them and makes room for third-party apps, allowing them to rank as per their potential.
The executives said the company did not manually alter search results to benefit itself.
If we talk about the current situation, the first result to most of the queries is an Apple app.More news: IPhone 11 Pro vs Samsung Galaxy S10
Although it was unclear what advantage there would be to Apple doing this for many of its own apps such as Calendar and Mail, the fact that revenue-generating apps such as Apple Music, Books, and Apple News also got top billing raised some suspicions that Apple might be unfairly favoring its own apps in the results. "This wasn't a mistake", senior VP Phil Schiller said. But if you're holding onto an old favorite that the developer isn't looking to update - like Microsoft Office 11 for the Mac - you'll want to start looking for replacements.
Apple executives told the Times that Apple apps will rank higher than third-party products due to their popularity, and because the app names, like Apple Music and Apple TV, often match with generic search terms. Schiller and Cue maintain that previously its search algorithm had been functioning correctly, with Schiller saying "We can just tell you that we've not done anything to drive that - that is, other than launching a great wallet, an Apple Card and marketing the heck out of it".
The move to 64-bit only apps for MacOS has been in the works for years, and Apple has been helping developers transition their 32-bit apps over to 64-bit. But the platform has been at the center of antitrust scrutiny because it's the only place where iPhone and iPad users can go to download apps.More news: Paul Pogba price set at £179m for Real Madrid