If it comes to fruition, an alliance could be a smart deal for both sides.
According to the Washington Post's Mark Mask, the 49-year-old music mogul is partnering with the NFL to help manage the league's entertainment options as well as their social justice endeavors. That campaign, which was renamed Inspire Change in January, donates money to groups fighting for criminal justice reform, opportunities in economically challenged areas and better relations between the police and local communities.More news: Viacom, CBS are now ViacomCBS in another mega media merger
The NFL's once bullet-proof "Shield" image has been battered in recent seasons, as the league has been dinged by several on- and off-the-field issues, ranging from how it handles player protests and attacks from President Donald Trump to domestic violence and concussions. It also represents an effort to quiet the long-running controversy over its handling of players kneeling or sitting during the national anthem - most notably by Colin Kaepernick, the former San Francisco 49ers quarterback - and to form a bond with its most vigilant and influential critics.More news: 'Little Women' Trailer: Greta Gerwig's Star-Packed Adaptation Of Classic Novel
Roc Nation will help the National Football League select artists for several marquee events, including the Super Bowl, while playing "a key role in the production and promotion of new music". "I think that's a core element of our relationship between the two organizations, and with JAY and I personally".
Jay-Z may have said no to the Superbowl, but he has apparently said yes to a partnership with the NFL. Jay-Z told the Times, "The NFL has a great big platform, and it has to be all-inclusive".More news: Jio GigaFiber Plans, Pricing, Launch Date: All You Need to Know
One of the most prominent champions of Kaepernick's cause, Jay-Z once called him "an iconic figure" akin to Muhammad Ali, and wore a custom version of Kaepernick's jersey when he performed on "Saturday Night Live" in 2017. "Roc Nation has shown that entertainment and enacting change are not mutually exclusive ideas - instead, we unify them".