Matty Roberts created the Facebook event page "Storm Area 51, They Can't Stop All of Us", telling people online, "We will all meet up at the Area 51 Alien Centre tourist attraction and coordinate our entry..."
Hitherto cloaked in mystery, the man behind the legend has stepped forward.
I'd think calling the craze a wild fire would be more appropriate, given that Roberts has lost all control of the situation. "I've had a couple of people [direct message] the page and they're like, 'I'm willing to die for the government, lets do this!'"
It has spooked Nevada hoteliers and even prompted the US Air Force to respond, telling the Washington Post Area 51 "is an open training range for the US Air Force, and we would discourage anyone from trying to come into the area where we train American armed forces".More news: Because HBO didn't: Gwendoline Christie submitted herself for an Emmy nomination
A prank event on Facebook that's attracted more than 1 million interested people suggests that a mass of people attempt to run into the mysterious site at 3 a.m. on September 20.
Now the creator of the Facebook event has come forward, telling a CNN affiliate station he had declined interviews over fears the Federal Bureau of Investigation might show up on his doorstep.
"I posted it on like June 27th and it was kind of a joke".
Locals worry about having enough food, water and shelter for the thousands of people who may show up to see what secrets Area 51 is hiding.More news: Doctor Manhattan returns in an all-new trailer for HBO’s Watchmen show!
"I just thought it would be a amusing idea for the meme page", he wrote.
The Air Force says it does not discuss its security measures and that the test and training range provides "flexible, realistic and multidimensional battlespace" for testing and "advanced training in support of US national interests".
CNN has also reached out to Roberts to talk more about his online sensation and how he might wield his newfound following.More news: A Nokia Feature Phone Running Android Has Apparently Been Spotted