Bookmaker Paddy Power and Championship football club Huddersfield Town have revealed a "Save Our Shirt" campaign created to encourage branding-free kits in the sport.
Now the Championship club's new sponsor have revealed a new unbranded kit to kick off the "Save Our Shirt" campaign.
The intention of the hoax jersey was to shine a light on the issues around shirt sponsorships, with Paddy Power now completely removing their logo from "The Terriers" kit with the launch of the campaign.
It was only in the mid-late 1970s that clubs were allowed to carry branding and even then there were restrictions for clubs playing in live TV games or in European competition.More news: American Islamic State `sniper` charged in New York: Justice Department
Add to that the fact that Paddy Power's own email to launch the kit was signed off by their "UK PR & Mischief Champion", and it looks probable that, much to Town fans' relief, their may be a few cosmetic changes before it reaches the shelves.
Earlier this week, the cheeky bookmaker trolled fans with a "bold" kit created to celebrate its recently-inked sponsorship deal with the club.
Paddy Power has just announced its #SaveOurShirt campaign urging fellow betting companies to stop sponsoring football shirts following its controversial "sash" sponsorship announcement.
An FA statement regarding the kit read: "The FA has clear kit and advertising regulations for all club match-day kits". We feel the diagonal design will be the most distinctive sponsor logo in the Football League - appropriate for the most distinctive sponsor there is. The kit is yet to go on sale to the general public.More news: PepsiCo offers $1.7 bln to buy South Africa's Pioneer Foods
Victor Corcoran, the bookmaker's managing director, said: "Shirt sponsorship in football has gone too far".
"We've always had in mind that our supporters would understand, and really like the real kit when it was properly revealed today".More news: Oilers trade Lucic to Flames for Neal