We see several new feature updates on Instagram every now and then, including new story stickers like "Chat", but now the Facebook-owned social media platform is bringing a drastic change in its app when it comes to the likes count.
Indeed, Instagram trialed hiding like counts in Canada back in April 2019.
With more test regions and accounts participating in the experiment, Instagram may have enough data to show in the future.More news: Super Smash Bros. Ultimate DLC 'Hero' to drop this Summer
Heavy outages were reported in Australia, New Zealand, the Philippines, Japan, with users in North and South America and Europe also experiencing problems.
Australian social media experts are confident the move will improve the wellbeing of users and influencers.
The platform announced the news on Wednesday, stating it wants users to concentrate on the photos and videos shared, rather than the amount of likes and views these posts gather.More news: Perry hopes people 'learn' from Swift reconciliation
But, in the chosen test countries, likes will not be visible on people's profiles, the main image feed or permalink pages. The platform, started by a computer programmer and engineer in 2010, has spent nine years skyrocketing away from its humble roots: Instagram now has more than a billion active users and is owned by one of the most powerful - and controversial - companies in the world.
Tara Hopkins is head of EMEA public policy at Instagram.
To date, Instagram has been seen as the least controversial of the major social media platforms, largely avoiding the controversy over "fake news' and hate speech that plagues other platforms such as Facebook, YouTube and Twitter".More news: Kylie Jenner and BFF Stassie Are Twinning in Girls' Night Out
"We are testing this because we want your followers to focus on the photos and videos you share, not how many likes they get", an Instagram spokesman said.