Lady Gaga is coming for your cosmetics bag.
Lady Gaga is about to make her grand entrance into the beauty industry.More news: Fortbyte 5 Location: Laid Back Shuffle Inside a Dance Club in Fortnite
The artist known to her friends as Stefani Germanotta has announced the upcoming launch of her cosmetics line, called Haus Laboratories, and it's clear she's attempting to bring her self-expressive innovation to this venture as much as her music. The songstress officially revealed her beauty brand, Haus Laboratories, on July 9, and Gaga admits she got her inspiration for the brand from her very own life experiences while trying to be a singer years ago. She adds, "We want you to love yourself".
"The last thing the world needs is another beauty brand. but that's too bad". "And, as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup", she wrote on social media.More news: Google Stadia, more details avowed to get the beauty
While Lady Gaga is normally one to lead the pack in the style department, the musician is now following in the footsteps of Rihanna, Kylie Jenner and Kim Kardashian. "Color is completely transformative - it's powerful, it's handsome, and it's how I found my voice with makeup", Gaga says in the BoF interview.
"Color is completely transformative; it's powerful, it's handsome, and it's how I found my voice with makeup".More news: Baker mistakes 'Moana' birthday cake request for 'marijuana'
Launching a beauty brand that championed messages of self-acceptance and freedom of expression was very important to Gaga. "Sometimes beauty doesn't come naturally from within". But I'm so grateful that makeup inspired a bravery in me I didn't know I had. They'll be like, "Can you just change half of the equation?' which for me is the entire equation, so that we can 'do a deal". Business of Fashion says the three initial products are multiuse color for cheeks, eyes and lips in six shade families. You'll also be able to purchase a kit containing all three products for $49. "This deal with Amazon was so wonderful because this was like, 'Let's make a deal, let's make a deal to change the world with their beauty'". Now she's turning her sights to beauty products, and she's picked a venue that knows something about sales: Amazon.