The video starts off with Zuckerberg saying, "Imagine this for a second: One man, with total control of billions of people's stolen data, all their secrets, their lives, their futures". Zilch, apparently. Filtering false news such as the Zuckerberg deepfake hasn't exactly stopped it from spreading like wildfire, and Facebook (and Instagram) will certainly have to answer claims that the tech giants are skirting responsibility on the issue of false news and misinformation. The video and several others - depicting celebrities like Kim Kardashian and US President Donald Trump - are part of a commissioned art installation called Spectre that was on display at the Sheffield Doc/Fest in the United Kingdom from June 6-11.
A spokesperson told The Sun that Facebook will not be removing the Zuckerberg clip.
So why isn't Facebook taking the video down?.
The video that had been tampered with was actually Zuckerberg talking about Russian bad actors using Facebook to influence American voters in 2017. It was created using CannyAI's video dialogue replacement (VDR) technology, according to the Instagram post. "If third-party fact-checkers mark it as false, we will filter it from Instagram's recommendation surfaces like Explore and hashtag pages".More news: Americans face backlash over biggest women´s World Cup win
An edited, manipulated, and now viral video of U.S. house speaker Nancy Pelosi had sparked concerns around Facebook's video policy and community guidelines, and this new deepfake puts its policies to the test.
Surprisingly, it's still live on Instagram even after a copy of the video was deleted by the platform. CNN Business has asked Facebook if it has any specific rules for deepfakes.
The clip uses similar technology to the deepfake clips which surfaced on pornography sites past year, which use artificial intelligence (AI) to edit the faces of female celebrities onto the bodies of porn actors.More news: Three officially announces 5G plans for the UK
But Facebook's Head of Product Policy and Counterterrorism Monika Bickert said that users are being told that the video is false when they view or share it. The technique is also used for making deepfakes. It took about a day to make an initial version of the video with one of the artists' voices standing in for a voice actor's Zuckerberg impression and facial movements, he said. In the Zuckerberg video it's the voice that let the show down in terms of how realistic it is.
CNN Business reached out to the artists behind Spectre but did not immediately receive a response. But he said he also wants to raise questions about the creation of such media.
The newspaper said reporters had not seen the emails and relied on unnamed people.More news: Muncy's blast leads Dodgers past Bumgarner and Giants 1-0
Last month, Facebook announced it would spend millions to fund academic institutions studying image and video analysis. The report said the communications "appear to show Chief Executive Mark Zuckerberg's connection to potentially problematic privacy practices at the company".