CRM global leader Salesforce (NYSE:CRM) is to acquire analytics platform provider Tableau Software (NYSE: DATA). Among the companies that use Tableau's services are Charles Schwab, Verizon and Netflix.
Salesforce said Tableau will continue to operate independently under the Tableau brand with Selipsky and the rest of its current leadership team in charge.
"Tableau helps people see and understand data, and Salesforce helps people engage and understand customers", Salesforce co-CEO Marc Benioff said.More news: Meghan and Harry's private wedding photos leaked
Google, for example, picked up enterprise intelligence and analytics firm Looker for $2.6 billion last week in a bid to strengthen the tech giant's smart analytics platform and Google Cloud's digital transformation business.
The takeover of Tableau will be Salesforce's largest deal to date, according to data compiled by Bloomberg. "It's truly the best of both worlds for our customers - bringing together two critical platforms that every customer needs to understand their world".
Salesforce's deal comes days after Alphabet's Google bought big-data analytics company Looker for $2.6 billion and surpasses the $5.9 billion that the cloud-based software company paid to buy USA software maker MuleSoft in 2018.More news: 'Crazy Mohan': Indian actor and screenwriter dies at 67
The acquisition of Tableau is expected to be completed during Salesforce's fiscal third quarter ending October 31, 2019, subject to customary closing conditions.
It's the biggest acquisition by Salesforce since it bought MuleSoft for $6.5 billion in March 2018.
Shares of Tableau jumped 35% to $169.50, while those of Salesforce slipped 3% to $156.43 in premarket trading.More news: The human cost of Mexico-US migration agreement