Following an incident on in which artist SZA was accused of stealing at a Sephora store located in Calabasas, the beauty giant has revealed that all U.S. stores would be shutting down for one hour as over 16,000 staff undertake a workshop on inclusion and diversity. Sephora reps claim that the campaign was being planned before SZA tweeted about her experience at the store: "While it is true that SZA's experience occurred prior to the launch of the "We Belong to Something Beautiful" campaign, the campaign was not the result of this Tweet". SZA added, "We had a long talk". The next day, Sephora replied to SZA, who has 2.7 million Twitter followers.
"Hi, SZA. We're sorry to hear about your experience at our Calabasas store and appreciate you bringing this to our attention", the company tweeted.
Sephora said the workshops would involve the 16,000 employees of its stores, distribution centers, call centers and United States corporate headquarters.More news: Ebola cases in DR Congo break 2000 mark
"However, it does reinforce why belonging is now more important than ever", the company said in a statement.
The workshop is reportedly meant to examine what it means to belong in the context of "gender identity, race and ethnicity, age abilities and more", however, many believed that it was too little, too late. And given that Sephora, the giant beauty-supplies chain, has been making a big point about its own diversity lately, the store must not have been thrilled, either.
Other companies have responded to incidents of racial profiling similarly, with Starbucks closing their doors for a day in 2018 to train 175,000 employees about racial bias.More news: Braves outbid Yankees, sign Dallas Keuchel to one-year deal, per report
"I sent my makeup artist @LolasBeautyMark and my best friends wife to @Sephora 2103 Broadway store. she needed makeup and to learn how to apply", Jones tweeted. The salesperson and manager.
Acosta says her daughter loves Sephora and would live there if she could - even though employees have made her feel uncomfortable while she's shopping.More news: Google flags U.S. national security risks from Huawei ban - FT