The service will now act as a one-stop shop for travellers and will include travel packages, hotels and flights.
Google will begin featuring ads on the homepage of its smartphone app worldwide later this year, as the search engine expands its advertising real estate to boost revenue from mobile shoppers. Unlike travel agencies such as Expedia or Priceline, Google doesn't directly sell travel products such as hotel rooms or airline tickets.
If you're like most people, when planning a trip you're spending weeks (or even months) researching, doing dozens of searches, making a handful of reservations, and going back and forth on platforms and sites trying to keep it all organized.More news: Pompeo warns Russia: Don't meddle in 2020 election
While most of the functionality of this travel hub was previously available through Google's website, this unifies all of the various features and options into a single webpage where you can book flights and hotels, see all your upcoming trips, and scroll through all of the previous vacations and getaways from years past.
During Google's Marketing Live conference for advertisers on Tuesday, the search giant announced a first for the company: Ads are coming soon to Google's iconic homepage.
However, you'll also be able to edit those trip timelines in the travel hub too.More news: Serena Williams pulls out of Italian Open with knee injury
"If [you] make a reservation via flight search or hotel search and get an email in Gmail confirming that reservation, we'll automatically take that content", Holden told T+L.
It's not the only feature to be added. It'll use that information to suggest travel articles you might want to read about a particular location you're researching, along with suggester day plans and activities like restaurants you might want to check out. Soon your hotel and restaurant reservations will also be visible on Google Maps. Turning off "private results" will stop the travel hub from collating information across search sessions and devices, for example. Google will also now show you the weather for all the days you are scheduled to be at a destination.More news: 5 killed, 10 injured in midair seaplane collision in Alaska