Moving forward, Instagram is going to demote borderline content, which means posts found in violation of this will be less visible.More news: Chinese scientists create monkeys with human brain genes
Likewise, if a post does not meet the hate speech or harassment norms of the company, but is considered to be in bad taste, hurtful and violent, it will fetch lesser views.
At the current moment, the content demotions won't be extended to Instagram's feed and Stories, but this could change in the future.More news: Tampa Bay Lightning'S Nikita Kucherov suspended for one game
Perhaps the group to be most impacted by this are creators, which use Instagram and a number of other platforms to reach fans and make a profit. According to Instagram, they are working to decrease spread of posts that are inappropriate, and get demoted post like that are sexually suggestive, but don't illustrate nudity or sex act. In their updated guidelines, they said Instagram will not limit the exposer of posts which they find appropriate and violating the guidelines and will not recommend them in the Explore or hashtag pages. The main aim of the company is to remove contents that violate the company's policies and in this way, the company will reduce surfacing misleading and inappropriate contents on Instagram and on Messenger. "It's not something unique to Facebook but inherent in human nature", the report said quoting Facebook's Henry Silverman.
Facebook's post coincided with a plethora of "integrity" announcements it made at a press event held in its Menlo Park headquarters, focusing on safeguarding its family of apps. "We've started to use machine learning to determine if the actual media posted is eligible to be recommended to our community", Instagram's product lead for Discovery, Will Ruben, said.More news: French rugby clubs vote against naming foreign coach for national team
The expanded context button, which currently allows users to get more information about a publisher and its articles will now also be used for images, with relevant posts being reviewed by third-party fact-checkers.