When choosing not to use this system, Spotify could no longer allow its customers to upgrade to the premium plans through the app itself.
Swedish music streaming giant Spotify said on Wednesday it had filed a formal complaint with the EU Commission against Apple, accusing its U.S. rival of stifling competition in the online music market.
It's why, after careful consideration, Spotify has filed a complaint against Apple with the European Commission (EC), the regulatory body responsible for keeping competition fair and nondiscriminatory.
The company takes issue with how Apple acts as a gatekeeper to the internet by controlling important platforms such as its iOS mobile operating system and the App Store, while also competing against services like Spotify with its Apple Music service. These include the inability to carry out proper customer support and being locked out of Apple services such as Siri, HomePod and Apple Watch. "Apple, you've got to break it apart from their App Store".More news: Mueller says former Trump campaign official still helping 'several ongoing investigations'
CEO Daniel Ek complained in an open letter about the fact that certain app makers have to pay Apple a 30% tax on paid apps, in-app subscriptions, and purchases.
Spotify is one of the many giant technology companies to speak out against Apple but according to TechCrunch is the first to file a formal complaint over how Apple treats its developers.
The complaint, which was entered by the Sweden-based steaming service on Monday, says United States software giant Apple deliberately stifles competition in the online music market to the benefit of its own streaming service, Apple Music. For example, Ek says that in some cases Apple won't let it send emails to Spotify users who use the service on an Apple device.
The company has set up a new website, called Time to Play Fair, asking Apple to level the playing field and that its "anti-competitive behavior" must be challenged.More news: All US diplomats have left Venezuela: Mike Pompeo
Additionally, Ek highlighted rules by Apple that "give themselves an unfair advantage at every turn". The company claims, among other things, that Apple has on multiple occasions blocked it from rolling out app updates without proper justification.
"All of these actions by Apple make it untenable for us as a competitor, and for us as a player in the global competitive ecosystem, to stand by and not take action", said Mr Gutierrez.
"This is not a Spotify vs Apple issue", he said.
We aren't seeking special treatment. Also, that consumers should have the choice of using whichever payment system they want within the apps and that developers should not be prevented from communicating with its users when it comes to marketing and promotions.More news: Dolphins, DeVante Parker Agree to Contract Extension
As I recently shared, competition pushes us to evolve and improve both the customer and creator experience.