"Hosting X Games has always been a goal of Tourism Calgary as it would further solidify our position as Canada's winter sport capital and further our reputation of being the ultimate host city".
YYC has secured the exclusive rights to hosts the X Games over the next three years, meaning that Calgarians will be able to see the best of skiing, snowboarding, and snowmobiling in their backyard between 2020 and 2022 - subject to securing corporate sponsorships, of course. This will allow the Centre to host larger conventions and events, boosting southern Alberta's tourism sector and increasing traffic and spin-off benefits for local businesses.
Launched in 1997, the Winter X Games were first televised in 2002 and have grown in popularity and in scale since then.
Nenshi said the Winter X Games will support 540 jobs annually and bring 75,000 spectators annually to Calgary every year the city hosts the competition, which will also feature concerts and special events.
"We are thrilled to help bring the X Games to Canada for the first time".More news: Carphone Warehouse fined £29m for insurance mis-selling
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"We're very excited about the opportunity to bring X Games to Canada and are encouraged by the work that the City of Calgary and Government of Alberta have put in to reach this point", said Tim Reed, VP X Games, ESPN.
Calgary is stepping into the extreme sports arena with talks to host the Winter X Games through 2022. "We want that forever".
The BMO Centre in Calgary's Stampede Park is set to double in size after the federal government committed $166.6 million toward the project Tuesday.
The Calgary Stampede has previously said the venue turns down 11 to 14 large conventions each year.More news: Man Utd boss Solskjaer: Lukaku a doubt for Wolves clash
"Now, all we need is a new event centre", Sutherland added, referring to one that will potentially be built in Victoria Park.
Calgary-based Manifesto Sport Management and Insight Productions Ltd. are teaming up to develop the X Games in Calgary.
Tourism Calgary CEO Cindy Ady said they have been pursuing the rights to bring this project to life for nearly a decade.
Ady said Tourism Calgary hopes to secure indefinite rights for the Winter X Games, saying competition could become an "anchor event" and make the Grandstand a destination in the winter season, not just during the Stampede.
"When you combine the awesome athletes with the backdrop and venues of Calgary, the potential is there to produce a really special Canadian- inspired X Games".More news: Malcom Brown signs three-year, $15 million deal with New Orleans