Echoing its earlier submission to the ACCC's digital platforms inquiry, News Corp Australia claims that "Google has become an "unavoidable trading partner" for consumers, media content providers and advertisers alike".
It added: "News Corp Australia recognises that divestment is a significant remedy, which may involve global coordination, however the ACCC should support it in light of the overwhelming market power that Google holds in relation to online search and its advertising businesses".
In its submission News Corp said: "Google operates in a "walled garden" whereby its related businesses, particularly in the ad tech pipeline, secure and entrench Google's dominance in general internet search. Sign-up now and enjoy one (1) week free access!
The ACCC declined to comment specifically on News Corp's submission but commission Chairman Rod Sims told the Australian Broadcasting Corp he was "looking at it with an open mind". It said Google had a history of "undermining regulatory initiatives".More news: Woman awarded $42 million in baby powder terminal cancer lawsuit
"The digital platforms are having a profound effect on the Australian media's ability to adequately fund the ongoing quality production of news and premium content", Nine said.
News Corp made the request in an 80-page filing with the Australian Competition and Consumer Commission following a preliminary report from the regulator, recommending a new or existing watchdog should investigate and monitor how large digital platforms rank and display ads and news.
"The market power that Google and Facebook occupy makes it hard even for sophisticated and experienced businesses like News Corp".
On Tuesday, the Interactive Advertising Bureau released figures for online advertising in the country, showing that the spend had grown to $8.8 billion in 2018.More news: Facebook's Chief Product Officer and Head of WhatsApp Just Left the Company
Computer technology company Oracle also alleged Google may have broken the law by misleading consumers about true motives for snooping - to target and sell ads - and the control they have over their own data.
News Corp said some of the recommendations made by the ACCC were not as important as others and tended to decrease the focus on recommendations that were central to tackling the issues at hand.
The document echoes previous submissions to the ACCC's digital platforms inquiry. "Any solution must be bold", the media giant argues, claiming that Google has previously evaded similar attempts at regulation by continuing to abuse its market position "under the guise of a different name", despite initially seeming to change its behavior.
"For example, improving consumers' news literacy shifts the burden to consumers and does not address the underlying cause of harm (ie, digital platforms' market power)", it said.More news: Flu season is not over yet