The company says it has added up to 31 new policies past year that focus on preventing bad ads in areas like third-party tech support, ticket resellers (banning almost 207,000 ads for ticket resellers), and cryptocurrency.
The company also launched 330 new detection classifiers to help detect bad ads at the page level, removing almost 734,000 publishers from its network and bad ads from a total of 1.5m million apps. The company's "improved machine learning" tech allowed it to identify and ban nearly one million bad ad accounts, helping it to get to the root cause of bad ads on its network.
It banned bail bond ads effective July 2018 and restricted ads for addiction treatment services to those certified by LegitScript (after suspending them in 2017). Thirty-one new policies went on the books to address abuses by the other industries listed. Specifically, it blocked almost 1 million advertiser accounts and 734,000 publishers and app developers.More news: Michael Bennett: I used to hate the Patriots
Google its yearly look at "bad ads" on Thursday, detailing how the company fought bad advertising practices in 2018.
When it comes to fake news and the political sphere, Google shares that it had verified 143,000 election advertisements in the USA, thanks to a it rolled out a year ago.More news: Wall Street ekes out gains at open after inflation data
The company also announced a for its Google Ads program in order to help advertisers create ads that comply with its advertising policies. With that technology, coupled with manual reviews, the company said it removed ads from more than 27 million pages that violated its policies past year.
Why you should care. For good advertisers, they can affect campaign performance and brand safety.
According to a blog by Scott Spencer, Director of Sustainable Ads at Google, there are a couple of different factors that contributed to this significant Google victory in the war on online fraud.More news: Kylie Jenner Had Another Name In Mind for Stormi!