This will have a massive impact on Google's hardware business as BI reports that projects on which the company was actively working on are now cancelled. There are a few different but related explanations given for the personnel shifts, with one source confirming Google had "a bunch of stuff in the works" before the decision to move employees away from the unit was made.
Google's computer-focused hardware efforts may not be panning out for the company like its smartphone business has, as Business Insider reports it has asked staff on those projects to temporarily find other work within the company. The hardware market for laptops is fiercely competitive, and all of Google's (overpriced) efforts in this space have failed to capture the market.More news: Marvel Studios Taps Destin Creston To Direct 'Shang Chi' Film
By asking employees to seek temporary, rather than permanent, new roles, Google may be leaving itself flexibility to boost staffing on the Create hardware team in the future. The division is responsible for the Pixel phones, Google Home speakers, the Chromecast, Google Wi-Fi, and lately, the Nest smart home division.
To be clear, the employee-shifting that's been reported seems to be concentrated for now within Google's tablet and laptop teams.More news: All 157 aboard, including 8 Americans, killed in plane crash over Ethiopia
The Pixelbook raised eyebrows at its launch, given its high-cost (starting at $999) relative to its limited capabilities (the Pixelbook is a Chromebook, meaning it runs on Google's Chrome OS software and is only capable of using internet-based applications).
With the Pixel C, Google attempted to re-imagine what a portable 2-in-1 could be by designing a detachable tablet that connected to its keyboard dock via a tilting, magnetic flap that functioned sort of like a reverse kickstand.
That said, while Google appears to be slowing down its hardware release plans, it doesn't seem to be giving up on making gadgets altogether.More news: Mercedes 'have a fight on their hands' - Toto Wolff