By forgetting to include New Zealand on a world map the furniture chain Ikea has become the latest to make the mistake in a long line of offenders.
An eagle-eyed customer posted a photo of the store's BJORKSTA map to Reddit on Thursday after noticing that it erased New Zealand from world geography.
So far, Ikea Australia has referred New Zealand media outlets to Swedish headquarters for comment.
User Jibbles666 spotted the mistake while shopping at an an Ikea outlet in Washington DC, USA.More news: Sierra Leone declares emergency over rape, sexual assault
"IKEA's map game is not on point", the Reddit user wrote. The news comes as IKEA prepares to open a store in Auckland, New Zealand - the irony of which has not been lost on New Zealanders.
The New Zealand prime minister Jacinda Ardern has yet to weigh in on this particular incident, but she took part in last year's map campaign, co-starring in a video with Flight of the Conchords' Rhys Darby.
Online, the product is sold in U.S. and Australian stores.
An IKEA spokesperson told Express.co.uk: "IKEA is responsible for securing correct and compliant motifs on all our products. #New Zealand exists!", wrote an angry Auckland resident.More news: Dem Floats Bill to Legalize Marijuana
"To be fair to Ikea, it ain't hard to forget about New Zealand", tweeted a denizen of Australia. We will take necessary actions and the product is now being phased out from our stores. Maps displayed in Smithsonian Natural History Museum in Washington DC, the UN, Starbucks, Central Park Zoo, and even a tablecloth from United Kingdom retailer John Lewis also do not feature New Zealand.
But Kiwis - otherwise known as people from New Zealand - were more upset, with one calling for the country to boycott the Auckland store.
It turns out that the map is missing New Zealand.More news: May to appeal for more time to secure backstop changes