"What better way to get people talking over a cup of tea and the nation's favourite biscuit", said Emma Stowers, brand director for McVitie's at Pladis UK&I.
Nearly three quarters (70%) said group chats and social media lead to more "surface level" chats - such as sending amusing videos, banter and gossip - rather than deeper and meaningful conversations about wellbeing.
With people spending the majority of their time at work, people need to feel more "comfortable" about discussing mental health in the workplace and this change needs to come from the top, CEO of City Mental Health Alliance, Poppy Jaman, has argued on Time to Talk Day. "Social media can be an incredible, connective place but a "like", or even hundreds of "likes", can't replace conversation". "To know that [my friends] were there for me "offline" was so comforting and healing". Time to Talk Day is an opportunity to break down barriers and have real and meaningful conversations about mental health - however you do it.More news: Fed chairman Jerome Powell and Donald Trump meet to discuss economy
"Providing a safe and trusted place to talk, free of judgment, is vital in ensuring our staff and officer's wellbeing is cared for and that's a big part of why we are supporting Time to Talk Day". The support I received and the messages people sent meant the world.
Jo Loughran, director of Time to Change added: "We are delighted McVitie's is contributing to our Time to Talk Chatter Box initiative, helping us provide the right tools for people to open up to mental health problems, talk and to listen".
Councillor Liz Wardlaw, Cheshire East Council cabinet member for health, said: "The council signed the Time to Change pledge back in October past year, to signal its commitment to change perceptions of mental health, as well as providing reassurance to staff facing difficulties about how they will be supported".More news: Grizzlies keep PG Conley past deadline
Celebrity supporters such as Dame Kelly Holmes, Dr Ranj Singh and Matt Johnson have taken part in kick starting a social media campaign whereby supporters are asked to share their "key ingredient" for a meaningful conversation about mental health.
Councillor Deborah Earl, Cabinet Member for Public Health and Community Services, said: "When we think about our health, it is important never to forget that mental health is just as significant to our wellbeing as physical health".
Let's use Time to Talk Day as a chance to meaningfully engage with friends and family by talking about mental health. However, what's really made a difference when it comes to tackling the taboo around mental health and encouraging people to speak out is our Mental Health Allies Programme.More news: Border security deal seems near, easing shutdown concerns