The company says that in "extreme" cases, where passwords have been sold online, accounts will simply be delted.
Synamedia's AI software analyzes which users are logged in at any current moment and then flag those accounts that are being shared, the Daily Mail reports.
Discussing Synamedia's methods, Jean-Marc Racine, the CTO of the firm, told The Verge: "A typical pattern would be you have a subscriber that is simultaneously watching content on the East Coast and West Coast of the US".More news: Rahaf Al-Qunun Referred To Australia For Refugee Resettlement By UNHCR
According to research, around 26 percent of millennials share their log-in information for streaming services. A study from Parks Associates concluded that, by 2021, credentials sharing could account for $9.9 billion in losses for pay-TV revenues and $1.2 billion in OTT revenues. It's more heavily aimed at larger credentials-sharing operations across all streaming service.
'Our new solution gives operators the ability to take action.
What the technology can do is figure out where fraudulent activity is coming from, tracking exactly where accounts are being wrongly used.
Synamedia's software can determine where an account is being used, whether at home or on the road, and who is watching.More news: Memory monster! Lexar launches 1TB SD card
You'd better watch The Haunting of Hill House while you still have the chance.
It is expected anything from sending an email alerting the user to more premium account models that allow more than one person to access the service to a complete account ban entirely are possible repercussions.
It can also distinguish users who are sharing passwords with friends or kids who no longer live at home.
Synamedia says that until now, content providers have turned a blind eye to casual password sharing as it helps market their service to new audiences.More news: Week 6 Fortnite Challenges: Chilly Gnomes; Weapon Damage Bug (Season 7)
This story originally appeared in The Sun.