Today, the Coalition for Better Ads announced that they are expanding their Better Ads Standard worldwide on July 9th. "The Standards identify 12 experiences that users find intrusive and that advertisers, publishers, and technology vendors should avoid showing".More news: Peter Farrelly Apologizes for Exposing Himself to Cameron Diaz
Google, which makes the overwhelming majority of its revenue through its in-house advertising platforms, raised eyebrows back in April 2017 when it began work on adding native ad-blocking capabilities to its Chrome browser. That includes pop-ups, auto-playing videos, full-screen ads, and prestitial ads that appear before the content of a page loads, among others.
The ad-blocker is created to dissuade publishers from obnoxious ad practices defined by a consortium called Coalition for Better Ads through its Better Ads Standards. Chrome's enforcement of the Coalition's standards has inspired many website owners to improve the advertising experience on their sites in a way that benefits users. As Chrome follows the same standards, Google has made a decision to expand their coverage on the same date to stay aligned with the Coalition.More news: Transfer: Michy Batshuayi to return to Chelsea
Chrome's built-in ad blocker isn't an ad blocker in the classical meaning of the term. It's been great news for those of us in the U.S., Canada, and Europe so far, as it means tens of thousands of websites no longer display those aggressive adverts. With the CBA's announcement of the worldwide expansion of the Better Ads Standards, Google said Chrome's ad filtering will apply globally, too.
Chrome has had some success with the Better Ads Standards program. The search giant says two-thirds of the websites previously breaching the guidelines have altered their strategy to comply with them, and that it has only filtered one percent of ads using this scheme out of millions it investigated.More news: Bolton: We’re not withdrawing from Syria until Turkey guarantees YPG safety