The two-minute 20 second ad is a veritable feast for Elton fans, showing some of his most well-known moments and the lesser known ones, like performing in pubs as a teenager and playing the piano as a kid at school.
The ad, called The Boy and the Piano, opens with a dressing-gown clad Sir Elton gently tapping out the opening notes to Your Song before viewers are taken back through key moments in his life.
This year, the struggling retail chain has spent presumably all of its money on getting Elton John himself to be the face of the ad, rather than a fluffy thing with a name and a hashtag as they usually do.More news: Yemen govt forces halt Hodeida offensive: Commanders
It ends with the singer running down the stairs aged four to unwrap a piano, a gift from his grandmother.
Craig Inglis, Partner and Customer Director, John Lewis & Partners said: "Think back to all of the Christmases that you have enjoyed over the years - I'm sure there is one very special gift that stands out above all others".
"The ad is absolutely fantastic and I've truly loved every minute of being a part of it".More news: Toyota Corolla to bow November 15
It featured a cover of the Beatles song Golden Slumbers which was performed by rock band Elbow.
The advert will first air on TV tonight at 9.15pm during Dark Heart on ITV, but keen-eared Coronation St and This Morning viewers may have noticed the themes were played exclusively on piano on Wednesday to tease the advert. The store is home to an experiential space where customers can explore the dressing room, recording studio and living room sets from the ad, plus try on some of his famous costumes or even have a go on the piano.More news: Google Internet Traffic Routed Through China, Russia, Nigeria During Brief Outage 11/14/2018
But shoppers might be disappointed to learn that there will be no plush toys available in Sir Elton's likeness this year, with the retailer instead selling four pianos - two uprights for around £800 and two keyboards starting at £150 - and a range of vintage tour t-shirts.