Elton John takes us on his musical career journey and reveals his most beloved Christmas gift to date - a piano from his mother and grandmother.
Customers at the retailer's flagship Oxford Street branch can also step into a 2,000 square foot recreation of the ad production set to try on some of the costumes, listen to recordings from Elton John's 17-11-70 album and have photos taken at the piano.More news: Former Leeds United player Fabian Delph to captain England
John Lewis' latest festive ad will air on TV for the first time at 9.15pm tonight (15.11.18) during an ad break for Dark Heart.
However, the decision to use Sir Elton may have split opinion more than usual, with some on Twitter questioning if the advert was just a promo for the singer.
Unconfirmed reports put Elton's fee around £5 million. The final scene shows a young Elton John (in the most adorable pjs, we might add) running down to see his mum and grandmother on Christmas day, and opening his present - a piano.More news: Yemen govt forces halt Hodeida offensive: Commanders
In response to such speculation, John Lewis recently said: "The speculation in recent months around the costs associated with this year's ad is wildly inaccurate and our total spend is similar to previous years".
It's not the first time Your Song has been used for the popular festive ad. John Lewis is understood to usually spend around £7m on its Christmas campaign, including creative and media.
It featured a cover of the Beatles song Golden Slumbers which was performed by rock band Elbow.More news: Highlights of European Union leaders meet for Brexit talks
After much anticipation, the 2018 John Lewis Christmas advert is here and it's going to give you ALL THE FEELS.