Known as "It's Business Time" - the official mission name that came about through a Twitter poll - the launch today is the first official commercial launch of Electron.
"You know, going to orbit once it's great, but doing it again and twice in one year and then moving into a launch cadence at the rate that we are is really transformational for the whole space industry".
"The world is waking up to the new normal", the company's founder and chief executive, Peter Beck, said in a news release.More news: Mahomes throws 2 TD passes as Chiefs beat Cardinals
On top of this, the company has a private launch complex stationed on the remote Māhia Peninsula in eastern New Zealand that is licensed to launch up to 120 times per year. After first reaching orbit on Electron's second stage, the Curie kick stage successfully separated and circularized its orbit before deploying six satellites for customers Spire Global, Tyvak Nano-Satellite Systems, Fleet Space Technologies and the Irvine CubeSat Stem Program.
Rocket Lab's Electron rocket rises from its launch pad on New Zealand's Mahia Peninsula. The launch also included a spacecraft built by HPS GmbH to demonstrate a new technology to reduce space debris. Rocket Lab's business time had been postponed twice over the past eight months, due to concerns about a motor controller for the first-stage Rutherford engines.
The Electron rocket also carried a so-called "drag sail" technology demonstration, which is created to pull old, inactive satellites down into Earth's atmosphere where they burn up and reduce the amount of space junk in orbit.More news: Trump rips Macron call for unified European military
The firm completed a successful test launch with one of its Electron rockets in January when it deployed three satellites. The company's Electron rocket is created to launch spacecraft up to the size of a refrigerator, especially for the premium small satellite part of the rocket market. The list price for launching 100 to 225 kilograms (220 to 500 pounds) of payload into low Earth orbit is $5 million.
On the live webcast of the launch, Rocket Lab touted the last-minute adds to its manifest as an indication of its ability to get to space quickly.
The company will try for one more commercial launch in 2018. The 18 total launches planned so far gives Rocket Lab about $3 billion in revenue in the pipeline.More news: Sony teases PlayStation Black Friday 2018 discounts