This year, the Amazon.co.uk Black Friday Deals Store will be open from 00:01 on Friday 16th until 23:59 on Sunday 26th November.
"We know many of our customers are starting to think about Christmas presents, parties and decorations at this time of year and we're excited to offer great deals when shoppers need them most", said Doug Gurr, Country Manager, Amazon.co.uk in a statement.
Check back for more top deals in the coming days!More news: Lionel Messi trained by himself a day after Inter 1-1 Barcelona
As always, Amazon will offer a mix of all-day discounts and "Lightning Deals", which are only available for a limited amount of time - or until the product sells out. You'll have to be quick on the trigger to snag these offers, though.
In an exciting twist on this year's sale, there are now new ways to shop. There's a feature called AR View, for example - a new augmented reality feature in the Amazon app that allows customers to view products in situ before they purchase.More news: EU's Barnier cannot say when Brexit deal could be reached
Located at 3-10 Shoreditch High Street in London, the free four-day multi-room experience will be open from Thursday 22nd November until Sunday 25th November showcasing the very best of Black Friday at Amazon alongside prize giveaways, workshops, VIP experiences and product sampling.
Black Friday, which falls on Friday 23rd November, has become a highly-anticipated date in the United Kingdom shopping calendar and marks the start of the Christmas shopping season for some people.
Until then, you can see our picks of the early Amazon deals that are available right now. Available exclusively to Amazon Prime members, Prime Wardrobe allows members to have their favourite fashion products delivered for no extra cost, try them on at home, and only pay for the items they decide to keep.More news: Bizarre: Virat Kohli asks fan to leave India over minor reason
Amazon will be kept on their toes ahead of and during the Black Friday sale as well as on Cyber Monday. Amazon.co.uk will lead the way as usual, and is promising big things already.