Microsoft adds 2 Mixed Reality business apps to ‘Dynamics 365’

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While the Microsoft moves appear effective, industry observers questioned whether they can Microsoft make an impression in Salesforce's massive market footprint, even if they are easier to use, more economical and more intuitive than Salesforce's.

For instance, sales executives can use Dynamics 365 AI for Sales to prioritize their time and focus on deals that matter most. Their goal is to help connect live remote colleagues, through the use of HoloLens goggles.

In July this year, Microsoft made publicly available its 238-page release note document for its coming October 2018 wave of Dynamics 365 ERP and CRM applications.

With remote facilities in far-flung reaches of the world, Chevron's several hundred top facilities experts are used to flying up to 500,000 miles a year, spending several days traveling, for inspections or troubleshooting that can last just a couple of hours.

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Microsoft Dynamics 365 AI for Market Insights plumbs marketing, social media and other customer engagement data to improve customer relations and "engage in relevant conversations and respond faster to trends", Taylor wrote in a blog post announcing the new system.

Lepofsky said he isn't sure, because of the sheer numbers.

"We know that the way people interact with technology is changing". Before the release of its first apps, Microsoft relied on third-party developers to build their own applications and workflows. Mixed reality, Gownder argues, has already proven its viability for businesses, but needs "this kind of continuous software innovation to truly succeed".

Microsoft's website depicts a Dynamics 365 Layout user placing a virtual render of a machine in a real-world factory space, offering a realistic impression of the idea's viability.

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"The thing that's most exciting to me", Nadella said, ".is that [Microsoft] can make every company out there an AI-first company.

Whether the announcements will move the needle in sales could be tough to tell.

Dynamics 365 AI for Customer Service uses Microsoft's AI and natural-language capability to help glean automated insights from customer-service data to help guide both managers and agents to act. "I wouldn't expect to see that immediately", he says. Microsoft Dynamics 365 AI-powered bots can be trained by call center managers, asserted Navrina Singh, Microsoft AI principal product lead, during a demo. "What we are most interested in today is to get this seated so we can get this level of automation and value showcased", the CEO says.

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